A family team who lives for four-wheel driving, camping, and adventuring around Australia. Chris decided in 2016 that he wanted get out camping with his mates who mostly owned four wheel drives and after destroying their family Holden commodore on a bit of a trip to a campsite that is when he decided to purchase his very first V8 Holden Adventra wagon which is in simple terms a soft roader all wheel drive lifted version of the common commodore you see everyday on the road.
It all began in late of 2016 been a lover for his Holden’s unfortunately his beautiful V8 sedans and HSV’s would never make it to the places he wanted and there was no chance he would be an owner of a 4WD not very long after some extensive research online the Holden Adventra Wagon was conquering 4WD tracks, hills and All Terrain Action was born.
Originally aiming to prove the Adventra was more capable than many make it out to be, All Terrain over time has become a brand known to the more relaxed four-wheel drive community where the objective is the adventure of exploring rather than heavy duty 4x4ing off road and showing that you can run the most budget setup in almost any vehicle that has all-wheel drive capability and educating the real differences between soft roaders and heavy duty off roaders.
Conquering much of the high country in the Adventra by 2021 Chris since has started to show how far you can take a standard four-wheel drive to places and really that it is not necessary to spend life savings on mods that may not really benefit the owner, rather focus on what can be done now and what they could do in the future and at what that cost. He says that 90% of Victoria’s High Country is reachable in a stock 4WD with simply just good tires and driving skill.
Thanks to a diverse network of family and friends what was once Chris’s own hobby is now branded as All Terrain Action and the brand itself is the result of family and friend partnerships to build a business and community that is driven by inspiration and a dream one we want to welcome anyone else who wishes to join us. Don’t forget we are normal people just like YOU anyone can do this you’ve just got to take that first step.